The Massager: Nuga Best vs. Late Sotelal
Posted : June 22, 2009 at 5:36 am [IST]
I had known something about the aggressive marketing technique of South Koreans. Hyundai Motors increased its sales in US market when everyone else including Japanese were badly down in the present recessionary market of USA. Hyundai Assurance program ensured its customers to take back the car if they lose jobs. Was it not alluring and pretty humane? Others very soon followed Hyundai. The beneficiaries were certainly the commoner. I recently experienced this style of Korean marketing in Noida too.
Yamuna ’s inner circle brought the news of the Korean Company that has been literally massaging troubled Noidites since almost six months and all for free. Yamuna made me take her and her friends to the Nuga Best in Noida. On the first day, I left them there as agreed and returned, but on the next day, my inquisitive mind made me go inside. I talked with the employees, got the folder and watched all the posters on the wall.
Nuga Medical India Pvt Ltd has hired a basement in front of Kailash Hospital, and set up thirty Nuga Best beds. It has seven such centres in India. Nuga Medical has employed some young and enthusiastic employees, both girls and boys to assist the clients and run the centre that has a Korean as head. It has also an area for presentation with a seating provision for 30 persons. The employees keep the visitors busy and entertained through humour, exercises, and rhymes while waiting for going to the massaging beds that takes about 40 minutes. Interestingly, though it is running for last six months, all sessions with thirty users on thirty beds are going full. Perhaps Indians don’t want to miss anything coming free or it may be showing the poor health care in India particularly among the elders. Majority of the clients are elderly ladies, but men like me do also visit and use the facilities.
On the third day, one of the employees clarified my apprehension against getting on the massager as I have undergone heart surgery. According to him, only the heart patients with stent fixed are advised against taking massage. And so I got a bed and experienced the mechanical massaging first hand. It took me back down the memory lane to my good days in Hind Motors. Late Sotelal used to massage me almost every day on my return from the factory for a long time till I shifted to AJIRA, my own house in Salt Lake. I and for that matter even my sons even today remember him. Very soon after leaving HM, I came to Noida. Later on I came to know that Sotelal had lost his life in an accident in his home town after his retirement.
My experience with this automatic Korean massaging equipment has been good. As claimed, the radiant heat from the Infrared rays generated by the tourmanium ceramic rollers penetrates deep in the body to enhance body metabolism and to stimulate blood circulation and relieves muscle pains. The rollers in the internal projector moves along the spinal countour while providing finger pressure, hand massage and moxibustion functions to the spine and nearby spinal meridians and muscles. The user gets also a handheld device with five ceramic balls that can be placed where ever relief is required while the rollers on the bed follow a predetermined cycle from end to end of the spinal contour, stopping at some vital joints for a specified period providing infrared heat.
Massaging has been an age-old traditional method of providing relief by the amateurs such as spouses privately or by skilled professionals. The barbers also provide the service if one wishes so.
But the interesting part of Nuga Medical is the way it intends to charm the users to buy the beds if they wish so. The company is spending about 5-6 lakh every month for providing the free service. As I was told it has sold many beds and the commercial prospect appears to be encouraging. And it is all without any advertisements, only through the informal words going around Noida through hundred of free users.
One can buy it at a price of Tata’s Nano car-basic model. I wish the company could convince and sell the beds to gyms or to RWA in various parts of Noida, where the people of the locality could go and use it.
As claimed, Nuga Medical has been operating such centres in sixty plus countries around the world. And it is an endeavour of a single person, Chairman Mr. Cho who developed the bed initially for his old mother.
Is it not a great way of marketing through normal users and beneficiaries?
Noida Centre of Nuga Medical India Private Ltd: A-36, Sector 26 (opposite Kailash Hospital) Noida PhL 0120-4541760 or 97171 88717
- Indra
Category: Uncategorized, Personal |
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